LEDC’s Activity Update

As the in-house designer at the London Economic Development Corporation, I developed and designed all company assets and marketing materials including the Annual Activity Update.

Since 2013, the LEDC has been producing an Annual Report to inform its board members, stakeholders and partners of LEDC activities and their impact on the London, Ontario economy. The Annual Activity Update provides a visual, tangible, and shareable platform for measuring and communicating LEDC’s efforts while comparing key performance indicators to previous years.

I communicated complex economic data using colourful charts, bold infographics, and images in line with LEDC’s corporate branding. Metrics were gathered through research and collaboration with local economic partners, the City of London, Statistics Canada, and LEDC staff.

Services Provided: Market Research, Print Design, Strategic Planning


Awards

This document has won several awards including an In-House Design Award from the Association of Registered Graphic Designers (RGD) and an Excellence in Economic Development Award from the International Economic Development Council (IEDC).

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