Branding Cross-Econ, an AI Platform for Strategic Community Data Connections

The Project

Cross-Econ Inc. required a logo that would visually unify rural and urban tech-driven communities while aligning with its global mission to empower local economies.

I transformed their layered strategic goals into a minimalist, modern symbol that balances professionalism with conceptual depth by referencing a data stack design.

Rooted in the values of collaboration, transparency, human-centeredness, knowledge-sharing, and neutrality, the design subtly integrates ideas of data, sustainability, and progress—all within a square, quadrant-based structure built for digital scalability.

Using a deep green-black colour palette, the identity avoids visual noise, allowing the spotlight to remain on the communities Cross-Econ serves.

The result is a trustworthy, future-ready symbol that adapts seamlessly across web and app platforms, scoring high in stakeholder feedback.