I Am A Creative Strategist

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Business. Design. Art. Purveyor of Artrepreneurship in London, Canada.

I am a Business Developer, Brand Strategist, Content Creator, Graphic Designer, and Artist.

I have over a decade of experience in branding, designing corporate communications, marketing, business development, non-profit management, and strategic planning. I worked in economic development for several years, marketing a large city for foreign direct investment opportunities and assisting businesses with marketing and design for economic impact. 

I provide services to businesses and artist entrepreneurs to realize their goals.

Let’s talk about how we can work together.


BIO / ABOUT ME:

I have been involved in the creative sectors as a designer, event organizer, strategist, and entrepreneur professionally since 2009. I continue to work with individual artists and businesses to see the continued growth of London’s arts and culture organizations.

I graduated from Fanshawe College in 2009 with an Ontario Advanced Diploma in Graphic Design.

I co-founded 379 Collective, a creative production and events management company in 2009 with friends, to see collaboration between arts and culture communities and benefit meaningful causes. In 2010, 379 Collective created the Grickle Grass Festival, a day-long sustainable living and music fest at the London Children’s Museum benefitting Growing Chefs Ontario. In 2010, 379 created an event to showcase local artisans called An Artists Affair, in an effort to stimulate entrepreneurship in the arts. In 2011, 379 Collective partnered with Colliers International to create The Metropolitan Market, an extension of the work started with An Artists Affair, in a weekend artisans market that saw the business development of local businesses such as Über Cool Stuff.

In 2010, with a group of like minded cohorts, we founded LondonFuse New Media Collective, a not-for-profit organization and arts and culture publication aimed at promoting and activating our collaborative arts community. I served as the board secretary until 2012, and was elected Board President in 2015. I currently serve as Board President.

In 2012 I joined the team at Artfusion, an art gallery and monthly curated art show promoting established and emerging artists while advocating for public art through large scale mural projects. In August 2013, Artfusion created the Stephen Watson Memorial Mural, which depicts a 30-foot octopus in London’s downtown core. The memorial mural pays tribute to the late Artfusion artist and ocean activist, Stephen Watson. The project saw nearly $30,000 raised by the community and was painted by a team of artists over a 1-month span, launching with a 3-day arts festival with music and celebration.

Throughout the years, I have been fortunate to work with community projects and businesses such as Forest City Beer Fest (craft beer festival), Dundas Street Festival (originally called Car Free Sunday), APK Live (gasto arts pub), Build Strong Cities (place branding and economic development), and more. I acted as a strategic planner, brand strategist, content creator, and / or graphic designer for these projects and gained a wide variety of skills. I am grateful for these opportunities.

In 2012, I began working as an in-house graphic designer and marketing specialist with the London Economic Development Corporation. Through my employment, I had worked on projects such as the Dig Conference (digital interactive and gaming conference), London Tech Jobs (local job board), the Manufacturing Matters Conference (formerly For Manufacturers Only), the award-winning Hire One Campaign (a workforce development initiative), and served on a marketing committee for the Economic Development Council of Ontario (EDCO). I specialized in designing conference materials, brand strategy, content creation, and strategic planning. My design work saw several awards, including an In-House Design Award from the Association of Registered Graphic Designers (RGD), an Excellence in Economic Development Award from the International Economic Development Council (IEDC), and Marketing Campaign of the Year from the Economic Developers Council of Ontario (EDCO).

In 2017, I became a Certified Registered Graphic Designer with the Association of Registered Graphic Designers (RGD). I have since served on the Board Nominating Committee, and was proud to be a Judge for the Student Awards in 2018.

I am a proud band member of the Chippewas of Nawash First Nation, Neyaashiinigmiing.

Thank you for taking the time to read about my history so far, I look forward to working on impactful and creative projects with you in our unwritten history together.

- Katie
Updated June 2019


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Skills & Strengths

Business Development
Creativity
Graphic Design
Strategic Thinking
Creative Direction
Communications
Collaboration
Emotional Intelligence
Public Speaking
Service Orientation
Cognitive Flexibility
Analyzing Data
Event Organizing

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Programs & Apps

Photoshop
InDesign
Illustrator
iMovie
MailChimp
Constant Contact
Eventbrite
Google Analytics
WordPress
Squarespace
FASO CMS
Fuel CMS

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Hobbies & Interests

Painting
Fashion
Browsing Galleries
Jewelry Making
Hiking & Outdoors
Swimming
Socializing & Networking
Collecting Vinyl Records
Inventing Recipes 
Drag Queens


Let’s Talk About Your Project:

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